Targeting specifically on web spam, Google has launched a new update on 24th April 2012 named as Google Penguin update. Out of all, 3% of the websites have been affected that were not complying with Google guidelines. Google has always tried to provide useful content to the visitors and this update is also an effort to provide quality content by reducing web spammers.
The best way for businesses is to comply with the search engine guidelines that will also help in recovering from this penalty soon. If you happen to be lucky to not hit by Google Penguin update, you must still use only those techniques that doesn’t take you closer to Penguin. This directly means that a website owner must emphasize only on white hat SEO techniques and not on doorway pages, keywords stuffing, cloaking and other such forms of black hat strategies.
If you have little knowledge or experience of how search engines work, it’s better to take help from a web expert who has been in this field for some time and understands the tactics that can help a business to rank higher on the SERPs. The web consultants will do a proper evaluation of your website related to your inbound link profile for preparing a smarter strategy.
Moreover, it’s hard to rely only on Google traffic and must form a strategy that attracts other sources of traffic like direct, social traffic or affiliate traffic. Many businesses are finding themselves in a helpless position and don’t know the way out from it. If you don’t want to be in a similar situation, it’s better to get in touch with an offshore SEO expert today who will help you in preparing a Penguin recovery strategy or an SEO strategy to at least stay away from these sudden updates by Google.




